MNEMONIC // IDENTS // SONIC BRANDING // SOUND DESIGN // MNEMONIC // IDENTS // SONIC BRANDING // SOUND DESIGN // MNEMONIC // IDENTS // SONIC BRANDING // SOUND DESIGN // MNEMONIC // IDENTS // SONIC BRANDING // SOUND DESIGN // MNEMONIC // IDENTS // SONIC BRANDING // SOUND DESIGN // MNEMONIC // IDENTS // SONIC BRANDING // SOUND DESIGN // MNEMONIC // IDENTS // SONIC BRANDING // SOUND DESIGN // 

This family of DreamWorks channel idents all incorporate the same central melody. This gives the family of idents a strong, unifying and memorable sonic identity. Each of the characters and situations are mirrored in the arrangements. For example an East Asian inspired orchestration for Po and Kung Fu Panda, a dance track for King Julien and an epic symphony orchestra for How to Train Your Dragon. All featuring the same DreamWorks melody.
Sound Design and Music // Chris Branch, Thomas Haines

Producers // Red Bee