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Crafting the Sound Universe for Headspace XR
Brain Audio was tasked with creating an immersive auditory experience for the Meta Quest Headspace XR app developed in collaboration with Nexus Studios, Meta, and Headspace. Our goal was to design a compelling sound universe that not only spoke directly to teenagers and young adults but also steered clear of traditional New Age clichés, offering a fresh and engaging approach to meditation.
CLIENT:
Headspace — Renowned for its modern and accessible approach to mindfulness and meditation.
PARTNERS:
Nexus Studios — Visionary creators of interactive and immersive experiences.
Meta — Pioneers in cutting edge XR technology and immersive environments.
CHALLENGE:
The challenge was multifaceted. We needed to develop interactive music and sound worlds that resonated with the Gen Z demographic, known for their unique tastes and preferences. In doing so we were keen to avoid overused New Age sound tropes, striving instead for a contemporary, relatable sound and experience.This enhanced the immersive nature of the XR environment, seamlessly integrating with Nexus Studios’ visuals and Meta’s XR technology.
APPROACH:
1. Research and Development:
We conducted extensive research into Gen Z’s auditory preferences and trends. This involved analysing popular music, soundscapes, and interactive experiences to understand what resonates with this audience.
2. Collaboration:
Working closely with Nexus Studios and Meta, we integrated their visual and technological insights with our sound design. Regular brainstorming sessions and iterative feedback loops ensured that our sound universe was harmoniously aligned with the visual elements and user interface.
3. Sound Design and Interactive Music:
We composed a dynamic soundscape that evolved based on user interactions, ensuring a personalised and engaging experience. Contemporary Soundscapes: To avoid New Age clichés, we incorporated elements from various genres and modern sound design techniques. This included ambient electronic sounds, minimalistic beats, and unexpected auditory cues that kept users intrigued. Emotional Resonance: We designed the soundscapes to evoke a range of emotions, from calm and relaxation to focus and energy, depending on the meditation experience.
4. User Testing:
We conducted rounds of user testing with client and participants to refine our sound design. Feedback was meticulously analysed and used to make adjustments that enhanced user satisfaction and engagement.
RESULTS:
The Headspace XR project successfully launched, receiving positive feedback for its innovative sound design and immersive experience. Key achievements included:
Enhanced User Engagement: The interactive soundscapes kept users engaged and motivated, leading to increased app usage and longer meditation sessions.
RECEPTION:
Users appreciated the contemporary and non-clichéd approach to meditation, with many highlighting the freshness and relatability of the sound design.
Headspace, Nexus Studios, and Meta commended Brain Audio for our creativity and commitment. The project was praised for breaking away from traditional meditation soundscapes and resonating deeply with the Gen Z audience.
“I absolutely ADORE what you guys did for Headspace, it’s iconic!”
Sarah Arruda — Executive Producer, Strategic Innovation Partnerships — Nexus Studios
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The Headspace XR project successfully launched, receiving positive feedback for its innovative sound design and immersive experience. Key achievements included:
Enhanced User Engagement: The interactive soundscapes kept users engaged and motivated, leading to increased app usage and longer meditation sessions.
RECEPTION:
Users appreciated the contemporary and non-clichéd approach to meditation, with many highlighting the freshness and relatability of the sound design.
Headspace, Nexus Studios, and Meta commended Brain Audio for our creativity and commitment. The project was praised for breaking away from traditional meditation soundscapes and resonating deeply with the Gen Z audience.
“I absolutely ADORE what you guys did for Headspace, it’s iconic!”
Sarah Arruda — Executive Producer, Strategic Innovation Partnerships — Nexus Studios
